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Charity and Volunteering
Food distribution for those in need.
Contacts: "Basket of Kindness"
Collection and distribution of food packages for the elderly, large families, and people in difficult life situations. Customers purchase food items at checkout and leave them at designated spots in the store, which are then delivered to those in need.
Cases and effects:
Launched in 2015 by retail company X5 Group and the Food Bank "Rus," the "Basket of Kindness" project aims to provide food packages to vulnerable populations. X5 Group also supports 12 animal shelters across Russia.
