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Biodiversity Conservation
Conducting awareness campaigns to draw attention to the extinction of animals and ecosystems.
Contacts: Chinese National Geographic Magazine
A charity foundation of a Chinese streaming platform, in collaboration with National Geographic Magazine, launched an online program called Webirder to simplify bird identification. By scanning birds with the app, users can quickly access details such as species, size, habitat, behavior, and geographical distribution. As of the program's release, the database included information on 1,500 bird species.
The streaming platform also partners with the magazine to produce documentaries about Chinese culture.
The streaming platform also partners with the magazine to produce documentaries about Chinese culture.
Cases and effects:
Chinese National Geographic Magazine—a magazine specializing in articles about culture, science, art, and nature.
